At the London Olympics, the Olympic champion of sprint canoeing Josefa Idem will wear the brand-new Hypermask Performance™ Rudy Project sunglasses. Ultra-light (only 28 grams) and distinguished by a wraparound design and a rimless frame, these glasses offer exceptional visual width and top aerodynamic performance. Yet another important milestone for Rudy Project, brought to us by this Italian multi-medalist who at 48 has crowned her extraordinary sporting history by qualifying for a record 8th Olympic Games.
In sports, attention to detail is a must and for 12 years Josefa Idem has worn only Rudy Project in competitions. "Rudy Project eyewear always guarantees clear and undistorted vision - says the Italian champion -. I prefer styles like the wraparound design of the Hypermask Performance™, because they allow me to keep the situation in check laterally as well. I'm very happy with these sunglasses - she adds - because the particular shape of the lenses protects my eyes from light and wind and splashing water, so I can focus more on the race. And this is really important for an athlete."
Josefa Idem is a great athlete and we are very proud that after so many years she has once again chosen our sunglasses for the next Olympics - says Simone Barbazza, Rudy Project marketing manager -. We've always developed our new glasses in collaboration with professional athletes because only then can we respond effectively to their needs. Through collaboration with Josefa - he says - we've created the model that she'll wear in England, which was developed thanks to her feedback on the product in competitions."
